Today, Accenture was another one to jump ship on the Great Tiger. So far Gatorade opened the drain and Gillette decided to skin him as well.
They are paying for Tiger’s Leadership qualities-If people follow Tiger, they will do what he does- and that sells product. Except Tiger has lost one of the most important qualities a leader can have-Trustworthiness.
Who will trust Tiger now-It is clear his squeaky clean image was a sham, and so he has lost his credibility with his fans and his ability to be a pitch man.
As I would tell the children, follow the golfer, not the person, but of course, that is hard to differentiate.
Dr. Gregg Steinberg is a motivational speaker, business keynote speaker and sales training speaker. To see more about going Full throttle in your sales, business and life, go to www.drgreggsteinberg.com and see his new book, Full Throttle on amazon.com